Balagan Studio "Down to Earth"
A campaign for the collection of pioneer – vegan and biodegradable shoes.
In 2021, Balagan Studio introduced the first collection of environmentally friendly, vegan and biodegradable shoes made of 99% recyclable materials. Our task was to generate the greatest possible interest in the media and amongst trend-setting women for whom the environmental aspect of fashion is of utter importance.
The "Down to Earth" campaign is a visual story about being close to nature, which emphasizes the essence of the collection – natural materials and their properties. The vegan collection was designed for conscious women who want to make ethical choices with tenderness and attention to the needs of our planet.
We invited influencers who promote a sustainable lifestyle and vegan cuisine to cooperate on the launch of the vegan and biodegradable Balagan Studio collection. New models appeared on the profiles of Kasia Wągrowska (@kasia_ograniczamsie), Karolina Sobańska (@karolinasobanska), Maria Przybyszewska (@mariaprzybyszewska) and many more personalities.
The collection enjoyed great media success. It was presented in fashion media such as Vogue Poland or Wysokie Obcasy, in ecologically-focused media – Noizz, f5, Kraft – and in information media such as Onet and Rzeczpospolita.
