Beefeater BiT Miasta 2023
Rebranding of the logo and promotional campaign for the BiT Miasta 2023 Beefeater event series.
We created a rebranding and conducted a multi-channel promotion for the event series on the Polish club scene.
In 5 months, we managed to build a strong, engaged community around the brand and gained recognition among fans of club music. We maintained a consistent brand image on social media and digital platforms, and handled communication on the website along with the administration of contests.
Master Selektors
Collaborations with Master Selectors not only injected life into the campaign but also seamlessly incorporated a musical element. We carefully selected the most intriguing figures in contemporary club music in Poland and invited them to collaborate on playlists and roles that showcased urban explorations by Master Selectors. These presentations delved into how the city influenced them and reflected the unique sound of their BiT MIASTA (beat in town). Each collaboration presented a distinctive sound, selection, and personality. Some of them even performed on the BiT MIASTA stages and main festivals of the season, further enhancing the integration with the campaign.
Key visual
As part of designing a new visual identity for Beefeater, we crafted an alternative, modern logo for BiT Miasta. Emphasizing the brand's lively character, we incorporated a pulsating equalizer that beats in rhythm. In the design of the key visual, we blended diverse motifs and textures, merging iconic Beefeater elements with the aesthetics of contemporary club music. The result is a visual language that appeals to an audience focused on club music, making it attractive and engaging for the target group.