DESA Modern
Refreshment of the image and visual communication, social media & PR service for the Warsaw-based gallery and online shop with polish art.
We took care of DESA Modern’s New Season project communication. We prepared communication materials, we were responsible for refreshing the image and the brand's presence in the media.
DESA Modern is a Warsaw-based gallery and online shop that enables art lovers to purchase works by Polish artists. The galleries also offer a wide range of gifts related to art in their collections. The relaunch of the DESA Modern gallery combined with the introduction of new works by Polish contemporary artists (Tamara Lempicka, Zdzisław Beksiński, Jarosław Jaśnikowski) became a good opportunity to realize new strategic and developmental goals for the brand.
Image refreshment
We started the refreshment of the image with a new visual communication and a strong emphasis on the NEW SEASON campaign at DESA Modern. Around this we built consistent, attractive and visible communication on the brand’s own channels. Through the press materials created, we increased the visibility of the DESA Modern brand in traditional media and online. NEW SEASON included a series of meetings dedicated to the artists’ work. As part of our activities, we took care of inviting media personalities and influencers to the various events.
