Faktoria Win
Our task was to give social media support and create a set of advertising campaigns for an innovative wine-selling concept.
We introduced the brand to social media platforms and for four years we were comprehensively responsible for its image and marketing on these key channels.
Faktoria Win is an innovative concept of selling wine in convenience stores, with over one thousand locations throughout Poland. In the years 2016-2019, we were responsible for the launch of Faktoria Win on social media and its communication, advertising activities in SoMe and marketing. We run and integrated media activities.
Scope of work:
- strategy
- creative concept
- social media support
- design & motion design
- production
- consumer activations
- influencers
Limited advertising opportunities for alcohol brands in Poland and the positioning of wine in Poland as a "higher, inaccessible good" were our initial challenge. Our task was to create an accessible image for wine that would meet the needs of a wide target group.
Thanks to a well-thought-out and creative strategy, within a few years using social media channels, it was possible to create a community of wine lovers engaged in the topic. Thanks to the original approach to content creation, our activities stood out from the competition. Faktoria Win was leading the rankings of commitment and reach among all profiles devoted to alcohol matters after its first year of activities.
In addition to constant social media communication, we implemented key seasonal campaigns for the brand. We based our Christmas campaigns on trend observations and actual behavior of people during the pre-Christmas period and during the holidays. In the 2018 summer season, we introduced the wine for the first time in a typical ‘beer barbecue’ setting.
“Z wINNEJ STRONY” ("From the Wine Side")
Holidays are a magical time in which we all focus on relaxation and time spent with loved ones.It is an opportunity to look at each person from a different, better angle. And nothing brings you closer than a shared moment with a glass of good wine. This campaign reached almost 10 million recipients, and 5,000 people participated in the activation. Chef Radek, Mom Ela and Cousin Iza convinced the audience to try a new approach to building a festive atmosphere.
„Mom Ela”
„Cousin Iza”
„Chef Radek”
"Wytrawny prezent" ("The Classy Gift")
A solution to missed Christmas presents? Always the right gift - a bottle of good wine. In 2017, we gave consumers the opportunity to describe the worst gifts they have ever found under the Christmas tree. In return, we rewarded them with what always works.
„Wytrawny pojedynek” ("The Game of Two")
In this western, the main roles were played by influencer and culinary journalist - Basia Starecka and her husband, chef - Piotr Bruś-Klepacki. She - grills vegetables, he - chooses the meat. Together, they showed that the barbeque combines perfectly with wine, breaking beer stereotypes.