H&M "Thank you for being yourself"
A campaign, in which the brand stands up for important values, addressed to a gen Z audience.
Together with OUTRAGE, we were responsible for the H&M campaign addressed to the young generation, emphasizing involvement in important matters.
In our campaign for H&M – "Thank you for being yourself" – the brand gives voice to unique personalities of Generation Z: brave, creative, committed, who believe their online activities can help others. We invited amazing young people, who express themselves, help others, influence reality and try to change the world for the better by what they do online and offline, to participate. We wanted to make an honest documentary about them.
Scope of work:
- strategy
- creative concept
- photo & video production
- design & Motion Design
- out of home
- digital
- social media
"Thank you for being yourself" is a personal story about values which deserve great importance in our daily lives. It is the voice of Generation Z and an invitation to their world – a world where everyone can be themselves. In a series of films and photos created and produced by us, we get to know these people, their style, and their micro-worlds. The films were directed by Tala Dołgowska. The heroes and heroines were photographed by Michaela Metesová. Baltik Studio was responsible for film and photo production.
We have engaged six extraordinary people to play the main roles in the campaign.
Krystian Piórkowski (IG: @wiel0rybek / TT: @gruby_wielorybek) loves to experiment with his own appearance and creativity, he paints, creates unusual, artistic make-up. He interprets reality with humor and distance.
Kacper Porębski and Piotr Charaziński (IG / TT: @jasperrr55 & @charazinsky) openly show the life of a non-heteronormative couple in Poland.
Paulina Neznal (IG / TT: @nezznalek) focuses on spreading body positivity, shows how you can love yourself and mentally overcome unrealistic beauty standards.
Krysia Piątkowska (IG / TT: @jakrynia) spreads knowledge on the topic of mental health and increases awareness of mental diseases and disorders within the society.
Martyna Białowąs (IG: @aerialmarti / TT: @martigymnastics) is the vice-champion of Poland at the circus circle and a trainer of aerial acrobatics. Sport allows her to get her mind off of, gives her courage and strength in everyday life.
Sensitive, open, committed, authentic – such are our heroes and heroines. They accept themselves, break patterns, pursue passions which they share on social media every day. Thanks to their commitment, they help others. Acting online, they bring attention to values such as openness, tolerance, self-acceptance and sensitivity. Every day and against all restrictions. Their style emphasizes this.
Credits:
OUTRAGE x sidorowicz.co
Creative Director: Monika Sidorowicz
Project Management: Ania Zawadka, Grzegorz Iłowiecki
Social Media Manager: Joanna Dziel
Copywriters: Monika Sidorowicz, Joanna Dziel, Joanna Zając,
Graphic designers: Victor Hardziuk, Kaja Kukuła
Producers: Monika Sidorowicz, Ania Zawadka, Joanna Dziel
Client: H&M
Katarzyna Podlaszewska, Natalia Pochwała, Paulina Piwko, Katarzyna Rechulicz
Cast: Martyna Białowąs, Piotr Charaziński, Kacper Porębski, Paulina Neznal, Krystian Piórkowski, Krysia Piątkowska
Video
Production: Wojtek Szauliński, Baltik Studio
Directed by: Tala Dołgowska
DOP: Miłosz Kasiura
Editing: Przemysław Chruścielewski
Music: Grzegorz Szczerek / CatchUp
Sound design: Marcin Lenarczyk
Color grading: Wiktor Sasim
Postproduction & Online: 422post (Paulina Halber)
Producer: Wojtek Szauliński
Production manager: Aleksandra Karkosa
Production Assistant: Maja Gaczyńska
Production Assistant: Szymon Czyżewski
Sharpener: Maks Plater
Camera assistant: Krzysztof Świderski
Cinematographer Ronin: Michał Rajewski
Plan manager: Zbyszek Cichecki
Lighting master: Ireneusz Chojnacki
Best boy: Emil Okruciński
Illuminator: Marcin Cimoszyński
Sound technician: Miłosz Jaroszek
Scenography: Mateusz Niedzielak
Styling: Aleksandra Szczęsna, Martyna Fabisiak, Grzegorz Wesołowski (H&M)
Photographer: Michaela Metesová / Bulletproof Warsaw
Management: Mateusz Bzówka / Bulletproof Warsaw
Photo assistant: Michał Zajączkowski
Photo assistant 2: Wojciech Kacprzak
Postproduction and retouching: Katarzyna Janczewska / Retouchment
Preparation of photos for printing / DTP: Marcin Poważa lak
Makeup / Hair: Ania Słowińska, Natalia Brzęczkowska
Duty hours: Dominik Dardzin, Michał Suska
Transport: Piotr Waś