PRO8L3M - PROXL3M
It’s not the first time we communicated actions by PRO8L3M. This time, for their anniversary we communicated the premiere of their PROXL3M album, PRO8L3M EXPERI3NCE exhibition, and their tour. The album became a platinum seller, while the exhibition and tour sold out!
We were responsible for the communication of PRO8L3M group activities for the tenth anniversary!
10th PRO8L3M's anniversary
The two-year hiatus was enough to generate strong interest in PRO8L3M's next steps.
At the beginning of the year, the team unveiled a teaser heralding a lavish tenth-anniversary celebration. In its second half, we took to work hard to explain to the general public the mysterious world created by Oskar and Steez.
The PROXL3M universe is first and foremost a new album full of references to previous discs, but also a conceptual work describing the tragic story of the main character, who became entangled in a procedure that led him to his downfall. We explained to the media on an ongoing basis the next episodes of the plot.
Publications about the album were featured in dozens of music and lifestyle media.
PRO8L3M EXPERI3NCE
The album was accompanied by the PRO8L3M EXPERI3NCE exhibition, which summarized ten years of activity at the Melt Museum spaces. It featured artifacts from clips, previously unpublished photographs, a raft of iconic cover art from the first legal album, or interactive visuals, as well as a room painted by Fuzi, a world-class Parisian graffiti artist.
All guests had the opportunity to preview PRO8L3M's new music. The day before the opening, we organized a show for people from the media industry and the art world.
