Reserved "Welcome 2 Dreamcore"

Concept and production of digital fashion campaign Reserved SS 2022 “Welcome 2 Dreamcore”.

Together with MUZZLE and OUTRAGE we introduced the SS 2022 campaign for Reserved “Welcome 2 Dreamcore” based on digital fashion technology.

„Welcome 2 Dreamcore” tells a story of living on the verge of two worlds – the real and the virtual one with the very blurred lines in between. The avatars – man and woman – present digitally created looks from the latest SS 2022 collection.

The characters, fully crafted in 3D, introduce the fashion pieces entirely “sewn” in 3D technology as well. The avatars star as the main characters in both – the digital interactive lookbook and the campaign promo spots that are displayed within the Reserved channels and e-commerce. Entering the era of metaverse & digital fashion, Reserved as the first Polish brand introduced the campaign based on CGI content and showed its collection in the entirely digital form.

Scope of work:

strategy
creation
production

Links:

WWW: women's collection, men's collection

As part of the campaign, the immersive websites were created – for each of the campaign edition – female and male. The sites present the collection as the digitally created looks are showcased on the avatars. We created them together with Marcel Kaczmarek (design) and 8080.studio (development).

The campaign was produced as a result of joint forces between MUZZLE studio, OUTRAGE agency and MEDIOCRE agency. The man behind art direction and 3D/CG production, including 3D visuals and animation is Michał Niedopytalski – the head of MUZZLE studio. The avatars were created by the digital artist Harriet Blend.