Ballantine's x RZA
Strategy and concept of the polish version of Ballantine’s Stay True campaign, prepared in collaboration with the legendary producer RZA and Crosley.
Ballantine’s invited RZA, an icon of hip-hop culture and legendary producer, to take the role of a global ambassador for their worldwide campaign. We took care of the campaign’s communication and the concept for its polish version, titled Tak To Robię.
scope:
Concept of campaign’s local version
Producing the local version with local brand heroes
PR of the project
We spent the last couple of months working on a local version of a global campaign which involved cooperating with an absolutely unique persona. Ballantine's & RZA - rap scene pioneer, Wu-Tang Clan co-founder, composer and a rennaissance man - teamed up with Crosley in order to create a gramophone with a unique RPM. We took care of the collaboration's media communication and creating a local variant involving Steez83 and Filip Kalinowski - loyal fans of the producers, sent to NYC for a meeting with RZA, talks about sampling, crate digging and New York explorations. The effects of the trip could have been seen and heard in Newonce.net channels.