Sokół "Wojtek Sokół" LP
Communication and creative cooperation around Sokół’s innovative solo debut after 20 years on the stage.
After 20 years of a career on stage, Sokół decided to release a solo album, and we took care of communications around it. This album premiere was one of the most important events in Polish music of 2019.
Case study:
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We promoted the artist’s solo debut after 20 years on stage, entitled "Wojtek Sokół", defying expectations and common techniques of promotion. We started with a strong presence of Sokół in the most image-related media, building the reach to start activities, without revealing anything about the album. The preorder started without a cover, title, track list or single. The album was certified gold in the pre-record stage, it was the musical event of the year, gaining triple platinum status, and 17 platinum albums including singles.
Scope of work:
- communication strategy
- creative cooperation
- PR and media relations activities
- social media content
Credits:
Executive producer & creative director: Rafał Grobel
Cover design: David Błażewicz