"Icarus. The legend of Mietek Kosz"
Campaign promoting a movie directed by Maciej Pieprzyca on social media channels.
For Next Film, we carried out a social media campaign promoting a film about the legendary jazz musician, Mieczysław Kosz.
"Icarus. The Legend of Mietek Kosz", with the brilliant actor Dawid Ogrodnik, is not only a moving biography of a blind musician, but also a study of loneliness which truly affects every viewer. As part of our social media campaign, we produced a series of content based on film material, building a diverse narrative around the title. We conducted advertising activities in various ways on Facebook, Instagram and YouTube.
Scope of work:
- social media
- design & motion design
- production of social media content
- paid social & performance
On Instagram, we created a profile @ikar_legenda_mietka_kosza which was the landing page of the campaign and published materials encouraging the audience to watch the film.