Krowarzywa
Creative concept, social media communication, advertising & influencer marketing for one of the most known vegan restaurants – Krowarzywa.
Since the beginning of 2022 we are taking care of the brand social media, creative content, advertising, photo production and influencer marketing for vegan restaurants – Krowarzywa.
Krowarzywa is a concept that has paved the way for plant-based gastronomy in Poland. Its history began in 2013 with vegan burgers, but today it offers a whole lot of plant-based options. Over the last 9 years, Krowarzywa has veganized 10 cities with 20 iconic spots. Such brand growth requires consistent communication development – this is a task for us.
Scope of work:
- social media service
- influencer marketing
- creative concept
- design & morion design
- photo production
- POS
- copywriting
- paid & performance
Our goal is, first of all, to increase brand awareness and refresh its image for current recipients, and to present Krowarzywa to new groups, Gen Z in particular, and people of all age groups who simply want to eat more consciously.
To achieve our goal, we build long-term and authentic relations with our recipients as much as develop an engaged community of plant-based food enthusiasts around Krowarzywa by actively involving them in socially and environmentally responsible initiatives. The driving force of our communication are values close to both Krowarzywa and its customers, such as: ecology, animal welfare, tolerance, openness and sustainability.
We communicate our ideas using content that follows the latest trends. We complement it with photos from photo sessions for which we develop creative concepts. We also reach for a narrative tailored to our recipient's language and the brand DNA. Thanks to our experience, both in the field of lifestyle communication and ecology, we can, together with Krowarzywa, work for a better future for people, the environment and the planet.
We’ve started out our cooperation with several creative actions and promo offers supported by context based communication. In January together with the entire Krowarzywa community we celebrated the biggest vegan challenge, that is Veganuary. As for the communication, we’ve combined it with the introduction of lojalex – our very first loyalty card. In the end, Krowarzywa based vegan diet is not only the right way to save some Earth resources, but also your budget.
Aiming to introduce the plant diet to the wider audience, we promoted the brand’s core values in January due to the World Vegetarian Day (Jan 11th), as well as other, less obvious occasions, such as Grandmother’s & Grandfather’s Day. The special promo offer supported by its ambassadors helped us to attract various generations of customers that would get all together at the plant-based table.
Help by making orders
Sharing a meal is often a good occasion to discuss different topics, also the more sensitive ones. Together with Krowarzywa, we’ve decided to approach the idea of Blue Monday(Jan 17th) from an unusual perspective. Eat in order to help and raise awareness of the mental health issues - special promo sets had been included in the Krowarzywa menu, serving a limited edition of burgers in a blue bun. Part of the income was then donated to support the Empowering Children Foundation that deals with the mental well-being of children and adolescents in Poland. The helpline operates under the number of 116 111 and is provided by the Foundation. Some educational materials had been distributed all over Krowarzywa local spots and the brand engaged itself in the promotion of a fundraising campaign for the organisation, which had lost its governmental funding in the middle of the campaign duration.
Photography – Credits:
Photography: Ola Bydłowska
Models: Basia Tukendorf, Kazia Strojnowska, Zosia Pawelska, Tomek Koc, Hania Jurkowska, Mikołaj Skawiński, Janek Rutka, Diabełek
Styling: Magdalena Mambi Bujas
Make-up artist: Gabriela Lubowicka
Production: Aleksandra Świetlik / Mediocre