Visual Narratives Laboratory vnLab
Communication of the artistic and research activities of the vnLab Visual Narrative Laboratory.
The digital revolution in art is a fact. That is why the Film School in Łódź established vnLab – Visual Narratives Laboratory, a place for creative and scientific exploration of technologies related to narration in art.
Visual Narratives Laboratory produces experimental art and research projects in areas such as cinematic VR, XR, AR, stereoscopy, interactive narratives, a film essay and finally digital publications. vnLab consists of 5 studios run by experienced artists who pave the path within their specializations and expand the language of audiovisual arts
Scope of work:
- communication strategy
- content & social media service
- PR activities
- production & creative concept
- design & motion design
- paid media & performance
We deal with strategy and creative concept, PR activities and social media communication. Our task is to translate the technologically complex projects into an engaging journey through the world of art. We build a community around vnLab among the industry and culture recipients, we develop awareness and stimulate curiosity.
At the beginning of our cooperation, we have created a comprehensive strategy for communicating vnLab's activities for 2022, which include all the key activities, events and premieres of this year. We have prepared a plan on how to communicate technologically complex projects in a way that is understandable and attractive to both professionals and culture recipients. We have prepared a plan for the promotion of the "New Visual Narratives" conference, which will sum up the three-year activity of the laboratory.
We create engaging content accompanied by a distinctive visual identification: expressive, strong and memorable messages. We create graphics and animations that reflect the creative and experimental nature of the Visual Narratives Laboratory.
We communicate on four key social media platforms – Facebook, Instagram, Twitter and Linkedin – to precisely target interested people and provide them with interesting, engaging content. Polish and foreign art and visual culture media write about vnLab's premieres and events.