Zachęta – National Gallery of Art
Communication support for selected art gallery exhibitions.
We supported the communication of selected exhibitions organized by Zachęta. We were responsible for content creation, service and paid SoMe campaigns. We have designed the last paper invitation to a vernissage.
The Zachęta National Gallery of Art displays the most interesting phenomena of 20th and 21st century art. We worked closely with the gallery’s team to support the communication of selected exhibitions.
Monika Sosnowska's exhibition
We took care of the social media communication of Monika Sosnowska's exhibition. Monika Sosnowska's expo was the first monographic presentation of the artist's works in Poland on such a large scale, prepared especially for Zachęta. The exhibition consisted of older works selected from an extensive curriculum as well as recent pieces with new leads and inspirations.
"Videotapes. Early Video Art (1965–1976)" – exhibition
We also supported the social media promotion of the "Videotapes. Early Video Art (1965–1976)", which placed film at a time when it was not yet included in the mainstream artistic circulation. Videos at that time functioned primarily as an experiment outside the main area of interest of artistic institutions, the market or distribution.
Zachęta's last printed invitation
We have designed an insert explaining why the invitation to Sosnowska's exhibition is the last printed invitation Zachęta will ever create.
Credits:
Photos courtesy of Zachęta – National Gallery of Art