Zachęta Project Room
Communication about the exhibitions organized by the Zachęta Project Room.
In 2020 and 2021, we took charge of the communication about exhibitions organized by the Zachęta Project Room. We are responsible for strategizing, identity and content creation, managing SoMe communication and paid campaigns, as well as PR activities.
The Zachęta Project Room is a laboratory space of the Zachęta National Art Gallery – it includes a project room and a stage for artistic experiments, where the presented works have been prepared with the specific space in mind. The Zachęta Project Room wants to reach not only the young audience, but also every viewer interested in contemporary art. In 2020, we started supporting ZPR communication in social media, and from 2021 we also take care of PR activities related to exhibitions organized by the ZPR.
2020 and the outbreak of the COVID-19 pandemic turned out to be challenges in response to which we found appropriate narrative and communication solutions that build interest of a wider audience. We also took care of the strong development of ZPR’s Instagram. We carried out advertising activities which built awareness and promoted events related to the opening of exhibitions and accompanying events.
Previous campaigns including the communication of exhibitions:
"Weeds and People" – Anna Siekierska
In her project, "Weeds and People", Anna Siekierska takes a critical look at the relationship between humans and nature, pointing to urban wastelands as an opportunity to save nature in the city. The title of the exhibition is a manifesto for noticing and appreciating non-human neighbors. The project was originally called by the author of the SOR (Hospital Emergency Ward), which brings to mind saving life in danger.
"A wing moved by fingers" – Magdalena Łazarczyk
Magdalena Łazarczyk's exhibition is a visual record of the artist's journey through abandoned and forgotten places on the outskirts of cities, where objects pile up, their destiny changes or completely disappears in mysterious transformations. Places which have their own laws, only known to them. By making films, the artist grasps fragments of reality, which she then connects, trying to present the surrounding space as broadly as possible, creating her own configurations.
“Being Paul Cézanne” – Paulina Pankiewicz
In the project, “Being Paul Cézanne”, Paulina Pankiewicz is following the footsteps of the artist who had passed over a hundred years ago. She examines the experience of space in the process of creating an artwork. As part of the project development, she took part in the Trail Sainte Victoire – an annual run held on the slopes of the mountain. Her experience from the run as well as attempts to become one in body and mind with the surrounding landscape, resulted in the works for this exhibition. Its title refers to Spike Jonze's movie "Being John Malkovich" and emphasizes the importance of direct, embodied experience of art in the process of its creation and reception.
"Houseworks" – Maciej Salamon
The exhibition was a painterly story told by the artist Maciej Salamon – cartoonist, graphic artist, author of animated films and music videos, musician, organizer of artistic life and tattoo artist. He returned to painting, which he abandoned after his studies, during the pandemic, establishing a Portrait Company inspired by Witkacy's activities. During the exhibition, he presented people who made the expo a reality: the curator, assistant, but also the carpenter, electrician and security guard.
"Rożnowskie, or a Refuge in Tabaszowa" – Bartosz Mucha
It is a documentation of a year-long project by an artist who radically changed his artistic and design strategy. The change came naturally and was influenced by the circumstances of the pandemic and forced social isolation. In January 2020, Bartosz Mucha independently started building a house with an art studio in the mountains. The exhibition presented photographic documentation of the building process as well as a series of masks-heads and hand-hewn stools made out of construction waste.
"I feel something, don't know what / Simt ceva – nu știu exact ce"
The exhibition presented the works of a group of Romanian and Polish artists of different generations juxtaposed in a dialogue. The project, which was previously shown in Romania, involves six female and two male artists from Timişoara: Lera Kelemen, Ana Kun, Andreea Medar, Carmen Nicolau, Pusha Petrov & Miki Velciov, Sorina Vazelina as well as six Polish artists: Zofia Gramz, Janusz Łukowicz, Paulina Pankiewicz, Anna Siekierska, Mikołaj Szpaczyński and Marta Węglińska.
The show was based on several interrelated themes, such as the relationship between natural ecosystems and human interference, the image of hybrid, anthropomorphic creatures as an extension of many aspects of human existence, and the activist and ecological gestures of artists towards the environment, city, public space and societal changes.
Photos from the exhibitions courtesy of Anna Zagrodzka.